What we do

Incorporated in 1999, Vanson Bourne is a specialist IT market research consultancy, whose clients range from global corporations to small, highly specialised start-ups. Our goal is to provide research expertise and market insight using proven research techniques. These rely on the confidential contributions of IT and Business professionals in organisations of all types, around the world.

Our experience

Our experience encompasses researching both IT and Business professionals in all business sectors and geographies from Europe to Africa and from AsiaPac to the USA.

Who we are

The principals of Vanson Bourne are Kevin Withnall and Graham Opie.

Kevin Withnall

Before co-founding Vanson Bourne in 1999, Kevin was for five years a Director at Spikes Cavell. At Spikes Cavell. Kevin was responsible for the company’s research assignments for Hardware, Software and Services vendors.

Prior to Spikes Cavell, Kevin was Marketing Director of Data Logic, a UK-based computing services company. His role at Data Logic involved directing the business planning process and undertaking a re-branding and positioning exercise.

He joined Data Logic from BIS Strategic Decisions (now GIGA Information Group) where he was Managing Consultant providing market analysis and research to the IT industry. At BIS, Kevin was responsible for the running of the company’s custom consulting practice. Kevin was with BIS for seven years. In this time he concentrated on satellite and technology research.

Before joining BIS, Kevin worked with IMR (Industrial Market Research) in London for four years where he developed his market research and analysis skills.

Kevin is a graduate of Durham University.

kevin.withnall@vansonbourne.com

Graham Opie

Graham has twenty years experience in researching technology markets in UK, mainland Europe and the USA.

Before co-founding Vanson Bourne in 1999, Graham spent almost seven years at Spikes Cavell. His most recent role was MD, before which he had spells as head of several divisions including Software, Network & Telecoms and Desktop. In these roles Graham was responsible for the company’s relationship with IT industry giants. During his career at Spikes Cavell, Graham was also Research Director, with responsibility for the design and delivery of custom market research projects.

Prior to this Graham was Marketing Director of Benchmark Research.

Graham is a graduate of Sheffield University and a holds the diploma of the Chartered Institute of Marketing.

graham.opie@vansonbourne.com

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